If you cannot answer the question, “What does the blockchain do?” You are not alone. Meme coins, fake economies, inflated hype, and clunky tech abound. That’s until you meet Algorand, the blockchain that leads the category in real-world utility. When we engaged with Algorand, blockchain had fallen from the headlines. Blockchain, once lauded as a real contendor in the tech and VC world, a lack of momentum left people disinterested and uninspired by the category. So we decided to put the best of Algorand on display and humorously and succinctly answer the question most had stopped considering: Can a blockchain do that?

The paid campaign:

To expand their audience base and reach solution-curious organizations and developers, our media plan focused on audiences that may not have considered blockchain as a solution. To dial in on this, we worked closely with our client team to understand the journey from curiosity to consideration for this audience. Within the first month, the campaign met all KPIs, including impressions and onsite engagement.

Beyond the paid campaign, the canablockchaindothat.com URL acted as a digital mic drop moment and a convenient answer to the skeptics online.

Speaking of 'can' - a rallying cry for an ecosystem:

Existing Algorand ecosystem builders and entrepreneurs needed to feel inspired to be Algorand's loudest advocates, so we gave them something to get excited about. We launched dozens of custom cans celebrating their successes. We tagged them in posts accompanying ridiculous artwork, literally, of Algorand Cans. This web3-minded move sparked an organic conversation, inspired user-generated participation, and heroed technical wins across the ecosystem. We even took the gag further and fabricated custom cans to support the brand at events around the globe.